Celtic Connection · Emgee Trading bv

Privacy Policy

Last updated: June 2026. This policy explains how Emgee Trading bv collects, uses, and protects your personal data in accordance with the EU General Data Protection Regulation (GDPR).

1. Who we are

The data controller is Emgee Trading bv (VAT: BE0502726155), operating the Celtic Connection brand at celticconnection.eu. We are registered in Belgium and subject to Belgian and EU data protection law.he data controller is Emgee Trading bv, operating the Celtic Connection brand at celticconnection.eu. We are registered in Belgium and subject to Belgian and EU data protection law.

For data protection enquiries, contact us through the contact page.

2. What data we collect

We collect personal data in the following circumstances:

When you place an order: name, delivery address, email address, phone number, payment information (processed securely by our payment provider — we do not store card details).

When you register a wholesale or veterinary account: company name, VAT number, business address, contact name, email address, phone number, and account role (retailer, distributor, boutique, or veterinary practice).

When you use the live chat: your messages and any information you share during the conversation, processed by Tawk.to on our behalf.

When you contact us: name, email address, and the content of your message.

When you subscribe to the journal: email address only.

When you visit the website: standard server logs including IP address, browser type, pages visited, and visit duration. This data is used only for site performance analysis.

We do not collect sensitive personal data (health, ethnicity, religion etc.) and we do not collect data from children under 16.

3. How we use your data

To process and fulfil your order, including sending order confirmations and shipping updates.
To respond to your enquiries and provide customer support.
To send the journal digest, if you have subscribed. You can unsubscribe at any time using the link in any email.
To comply with legal obligations, including tax and accounting requirements.
To improve the website through anonymised analytics.

4. Legal basis for processing

We process your data on the following legal bases under GDPR Article 6:

Contract performance — processing your order and managing your account.
Consent — journal subscription and marketing communications. Consent can be withdrawn at any time.
Legal obligation — tax records, accounting, and regulatory compliance.
Legitimate interests — site security, fraud prevention, and improving our service.

5. Who we share data with

We do not sell your personal data. We share it only where necessary with:

Mollie and Stripe, our payment processors, for secure transaction processing.
Our delivery carrier, for order fulfilment (name and delivery address only).
Tawk.to, our live chat provider, for customer support conversations.
Our email platform, for sending order confirmations and the journal (if subscribed).
WooCommerce PDF Invoices & Packing Slips, for generating invoice and packing slip documents attached to order emails.
Belgian tax and regulatory authorities, where legally required.

All third-party processors are GDPR-compliant and bound by data processing agreements.

6. How long we keep your data

Order data is retained for 7 years for tax and accounting purposes.
Contact form messages are retained for 2 years.
Journal subscription data is retained until you unsubscribe.
Anonymised analytics data has no fixed retention period.

7. Your rights

Under GDPR you have the right to:

Access — request a copy of the personal data we hold about you.
Rectification — request correction of inaccurate data.
Erasure — request deletion of your data, subject to legal retention requirements.

Portability — request your data in a machine-readable format.
Objection — object to processing based on legitimate interests.
Withdraw consent — at any time for consent-based processing.

To exercise any of these rights, use the contact page. We will respond within 30 days. You also have the right to lodge a complaint with the Belgian Data Protection Authority (GBA / APD) at dataprotectionauthority.be.

8. Cookies

We use essential cookies required for the website and shop to function, including session management and cart contents. We do not use advertising or tracking cookies.

We will shortly be introducing Plausible Analytics for site performance measurement. Plausible is a privacy-friendly, cookieless analytics tool — it does not use cookies, does not track individuals, and all data is processed on servers within the European Union. No consent banner is required for its use.

You can manage essential cookie preferences in your browser settings.

9. Changes to this policy

We may update this policy when our practices change or when required by law. The date at the top of this page shows when it was last revised. Continued use of the site after changes constitutes acceptance of the updated policy.

Questions about your data?