“With Lamb” = Minimum 4% Lamb: What Pet Food Label Claims Actually Mean
Most of us assume that a pet food labelled “with lamb” contains a lot of lamb. According to the industry’s own published code, it needs to contain just 4%. That might be the most useful sentence you read today if you buy pet food. And if that surprises you, you are in very good company. […]
Why we declare a calcium-to-phosphorus ratio – not individual numbers
Most pet food labels declare calcium and phosphorus as fixed numbers. Here is why a ratio range is more scientifically sound — and more honest about what natural ingredients actually deliver.
Why grain-free is not a trend. It is biology.
The grain-free argument is not a marketing position. It is a statement about what dogs and cats evolved to process — and what the research consistently shows when we look at digestibility, gut microbiome health, and the long-term consequences of feeding species-inappropriate carbohydrates.